After I read about “catvertising” yesterday, now I see this funny commercial with our supposed best friend - a dog.
With their big eyes and wet noses, dogs manage to transform a commercial by giving an emotion that makes us to watch it. I think using animals in advertising is the key of success. It’s hard to watch a commercial with a cute little animal and not say “ooowww…so cuuute”. We are created with this concept of liking unprotected and innocent humans, animals or any other creature that has these characteristics.
I saw 4 commercials with dogs, but this one I liked the most. It puts accent on the dog and at the way that it succeeds to trick his owner and eat those chips. I like how the action changes to 180 degrees in an unexpected way. First, the owner seems a totally bad ass and then he appears standing in his knees begging for chips. This commercial shows us what we want and that is punishing people who are mean with others. That’s the reason why you are glad when the men is down and the dog has the bag of chips in his mouth.
I share videos with animals all the time on Facebook, but I never thought why I do that. Do you know why you like so much animal videos? (Supposing that you like them ).